Would the launching of a third wine mean that Chateau Margaux had to modify the strategies that it currently adopts for its first and second tier wines

Chateau Margaux Case Discussion In the tutorial of Week 7 we will have the only case discussion of the course.  The Chateau Margaux case provides an excellent vehicle with which to think about managing brand portfolios and, in doing so, helps us understand a number of important principles that we have covered in Brand Management […]