Clif Bar Case Study

Clif Bar Case Study  Mini-case: Clif Bar Inc. Balancing Priorities Case Study Balancing Priorities at Clif Bar Gary Erickson is a man of integrity. In the spring of 2000 Erickson had an offer of more than $100 million from a major food corporation for his com- pany Clif Bar Inc. He had founded Clif Bar […]

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