Lyft Case Study Review

Lyft Case Study Review Lyft Vehicle Services: Building Trust and Repairing a Value PropositionCONTEXT In 2019, Rachel Tepper, the senior manager of strategy and business operations at the San Francisco headquarters of Lyft Inc. (Lyft), had been tasked with helping build and ultimately scale Lyft’s new vehicle services division. Tepper was focused on answering two …

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