Rise of Lululemon Case Study

Rise of Lululemon Case Study The Rise of Lululemon In 1998, self-described snowboarder and surfer dude Chip Wilson took his first yoga class. The Vancouver native loved the exercises but hated doing them in the cotton clothing that was standard yoga wear at the time. For Wilson, who had worked in the sportswear business and […]

Rise of Lululemon Case Study Read More »