Should MC start distributing through online retailers Archives

Monte Calcados: Marketing Case Study

Posts / General benefits of making products available online through various retailers, MC's current target consumers, Negative impacts of online distribution on in-store retailing, Should MC expand its target market to include older women, Should MC start distributing through online retailers

Monte Calcados: Marketing Case Study Montes Calçados: A Step Ahead Always trust the shoes.In June 2017, Vitoria Montes, president of Montes Calçados (MC), a privately held Brazilian manufacturer of women’s shoes, was considering how MC should respond to the challenges it faced as sales and profits were projected to fall for the first time since […]

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Should MC start distributing through online retailers

Monte Calcados: Marketing Case Study

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