From a marketing perspective what are the benefits and challenges for Yum! as it expands in China or other emerging markets?

Shaping Business Opportunities Yum CASE STUDY Yum! Brands is an American fast food company, headquartered in Louisville, Kentucky. It is one of the world’s largest fast food restaurant companies, and owns some big name restaurant chains such as Kentucky Fried Chicken (KFC), Pizza Hut and the Mexican food outlet Taco Bell. Yum! has pursued an […]