From 70 Thousand to 7 Million: Integrated Activation as a Driver of Sponsor and Property Reach

Sponsorship Activation with Philadelphia Eagles For years, sport properties and corporate sponsors have struggled to develop strategies to activate their expansive partnerships, particularly those without high-ranking national media coverage. This case analyzes a successful, multilayered sponsorship activation tied to the 2012 retirement of Philadelphia Eagles star Brian Dawkins. The Eagles, in partnership with AAA and […]