Compensatory vs Noncompensatory Decision Rule

Compensatory vs Noncompensatory Decision Rule 1. Explain the difference between a compensatory decision rule and a noncompensatory decision rule.  For each one, describe when consumers are most likely to use them. (chapter 8) 2. Discuss decision making based on variety-seeking needs. (chapter 9) 3. List and describe three biases in the judgement process. (chapter 8) …

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