Despite a huge potential market and strong consumer demand for erectile dysfunction (ED) drugs in China why has  Pfizer failed to generate blockbuster sales for Viagra?

Viagra Case Study in China Case 5: Viagra in China Despite a huge potential market and strong consumer demand for erectile dysfunction (ED) drugs in China, why has  Pfizer failed to generate blockbuster sales for Viagra? 2.  What are the major factors that have contributed to Pfizer’s ultimate success in securing its patent right for […]