CASE 2 Bega cheese: Real town

Case 2 Bega Cheese: Real Town In January 2017, Bega Cheese (Bega), a listed dairy manufacturer based in the small country town of Bega, New South Wales, made a major announcement: it had agreed to buy most of the grocery and table spreads business of global snack food and grocery giant Mondelēz for A$460 million. …

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