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B123: Managing in the Workplace

Posts / A company is producing a product for selling price of $5000, Also explain in your own words the difference between “Transactional marketing” and “Relationship Marketing”, Apply the two approaches to strategy “Market based approach” and “Resource based approach” to a two different products or services, Choose a company and apply and identify the quantitative and qualitative aspects for performance evaluation, Choose a company from your local market and identify the fixed and variable costs as examples from the chosen company

B123: Managing in the Workplace Question 1: (25 marks) (word count: 500 words) A- Apply the two approaches to strategy “Market based approach” and “Resource based approach” to a two different products or services- one example for each strategy ? (15 marks) B- Also explain in your own words the difference between “Transactional marketing” and …

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Also explain in your own words the difference between “Transactional marketing” and “Relationship Marketing”

B123: Managing in the Workplace

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