Strategic Management in Tourism and Hospitality

Strategic Management in Tourism and Hospitality

Assessment instructions


For a Tourism and Hospitality organisation of your choice, research and analyse the existing strategy of that business.

You have recently been appointed as the CEO of your chosen organisation, apply your critical thinking skills to develop strategic recommendations for the development of the business over the next 12 months.  To submit a definitive and complete Report for the organisation chosen, you will need to consider at least the following –

•       A brief history of the organisation and its strategic development.

•       The internal and external environments of the organisation.

•       The development of strategy at a business, functional and corporate level.

•       Competitive advantage and sustainability.

•       The impacts of mergers and acquisitions, international strategy and alliances.

  •       Strategic implementation and the importance of leadership and entrepreneurship.

•       Organisational structure, controls and corporate governance.

The Report may address other relevant considerations and must include evidence of research to substantiate your conclusions and recommendations.


Individual students are to submit their written Report of no more than 2,500 words to the Turnitin drop box on Moodle no later than 23:59 on Sunday Week 14.

Important Instructions

This Assessment is individual and contributes 45% to the final mark for the course.

The word count limit is 2,500 words (plus or minus 10%), excluding Appendices, References and Quotations.

Times New Roman 12 point font and 1.5 line spacing. APA referencing as per 2018 ICMS Style Guide. Header to contain student names and identifier numbers only.

Footer to contain page number only.

Plagiarism Declaration attached as first page inside the cover page.

Last page of the Originality Report attached as second page inside the cover page.

Refer to and comply with, all the relevant requirements for a Business Report as listed in the ICMS Style Guide and note particularly the penalties that apply to non-compliance with the word count limit and late submission.

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