Marketing Operations Fundamentals Case-Study

Company: The Clorox Company   Case study

Product name: Cleaning and Disinfecting Products

Section 1):

Competitive Priorities and OM Strategy

Section 2)

Supply Chain [goal: around 600 words]

• · Your product’s supply chain and key suppliers: [Add discussion here]
• · Sourcing strategy and justification (for key suppliers): [Add discussion here]
• · Efficiency or Responsiveness supply chain focus and why? [Add discussion here]
• · Type of supply chain used: [Add discussion here]
• · Relationship to the complex problem: [Add discussion here]

Section 3) Process Mapping [goal: around 400 words]

• · Process flow diagram or service design flow diagram (SDFD): [Add your diagram here]
• · Relationship to the complex problem: [Add discussion here]

Section 4) Performance Measures [goal: around 600 words]

Section 5) Overall Discussion and Recommendations [goal: around 600 words]

• · Specific actions relating to the complex problem of your company and of competitors / industry [Add discussion here]
• · Specific actions and relationship to business strategy and/or operations strategy [Add discussion here]
• · Innovative solutions [Add discussion here]
• · Overall recommendations  [Add discussion here]

Section 3) Process Mapping [goal: around 400 words]

• · Process flow diagram or service design flow diagram (SDFD): [Add your diagram here]
• · Relationship to the complex problem: [Add discussion here]