Case Study: NCAA’s Ethics Program
1:Determine the fundamental ways in which the NCAA’s ethics program failed to prevent the scandals at Penn State, Ohio State, and the University of Arkansas. Support your response with one (1) example from each of these schools’ scandals.Ethics may be defined as a set of values and principles that people or organizations use to govern their decisions and activities. Ideally, organizations have a code of ethics which guide their programs, decisions, and policies. The ethical philosophy used by a firm to carry out business activities can affect its reputation, development, and productivity (Ferrell & Fraedrich, 2015). Ethics has become a significant issue for NCAA, a body which creates rules, principles and enforcement guidelines to provide oversight guidance to universities in their athletics departments. In recent years the organization has failed to prevent ethical scandals from happening in three specific institutions- University of Arkansas, Ohio State and Penn State.
In 2012, an investigation unearthed that the University of Arkansas’ football coach, Bobby Petrino employed Jessica who was a former student at the same University to work as the Coordinator of the Student, Athlete Development. In the Case, Bobby was required to report a conflict of interest to the University since he had a personal relationship with Jessica (Ferrell & Fraedrich, 2015). Besides. Jessica was hired as a state employee. The investigation also discovered that Bobby offered Jessica gifts worth 20, 000 USD.
In 2011, the Penn State scandal occurred, when the Penn State football team’s former assistant coach was charged with sexually assaulting some young boys, in many years. McFadden & Stenta (2015), explains that the investigation revealed that the initial report regarding the misconduct was reported to the University and Gary Schultz, the Senior Vice President in charge of Finance and Business in 1998. However, after the investigations into the incident were done internally, no criminal charges were made against the former assistant coach because of what was termed as lack of evidence. Another report emerged in 2001 when a graduate assistant alleged to have seen the offender sexually assault a boy in the practice center of the school’s football team. The matter was reported to Joe Peterno, the Head Coach by the graduate assistant. Peterno explained that he reported the matter to the officials, but they did not notify the police.
The Ohio State scandal occurred as a result of a violation of rules by the athletes in the institution and a consequent cover-up of the violations by the team’s coach. In the scandal, five players were given suspensions because of using the gear supplied by the team to barter for tattoos and cash (Ferrell & Fraedrich, 2015). NCAA prohibits Division I football players from being given any benefits by anyone that is not presented to the general public. Although Jim Tressel, who was the head coach, was aware of this violation, he made no attempts to report it to the school.
The NCAA’s rules and regulations are ordinarily based on the honor system. This could be the reason as to why they failed to prevent the above three scandals. Besides, the NCAA’s program is reliant on a perception that all individuals are competent and able to make ethical choices when placed in situations demanding such decisions (McFadden & Stenta, 2015). Whenever a person especially one in a high rank makes a conscious decision not to report an unethical activity, as in the case of Penn State, it is difficult for any ethics program to succeed. Furthermore, the punishments prescribed by NCAA tend to be less costly to the teams as compared to the benefits of bending them. 2. Examine the principal ways in which the leadership of the NCAA contributed to the ethical violations of Penn State, Ohio State, and the University of Alaska. Support your response with one (1) example from each of these schools’ scandals.
3. Predict the key differences in the scenarios that occurred at Penn State, Ohio State, and the University of Alaska if an effective ethics program was in place. Provide a rationale for your response.
4. Postulate on two (2) actions that the NCAA leadership should take in order to regain the trust and confidence of students and stakeholders.
5. Recommend two (2) measures that the HR departments of colleges and universities should take to prevent similar incidents from occurring in the future. Provide a rationale for your response.