Domains of External Environment
Instructions for Assessment
To understand modern corporations, managers must consider their external and internal environments. Chapter 1 of the “Corporate Entrepreneurship & Innovation by Michael H. Morris” text discusses eight major external domains of which each potentially has critical implications for the business and the formulation of an entrepreneurship strategy to successfully deal with identified issues.
Write a report of 2,200 words in which you analyse the eight major domains in the external environment for an organisation of your choice. Conclude with a summary of the main external issues (opportunities and/or threats) facing the organisation and what their implications are on this organisation’s survival, competitive advantage and growth prospects.
- You must use the eight domains listed in Chapter 1 of the textbook. Do NOT use other external environment analysis frameworks you may have studied, such as PESTEL.
Note: the eight domains are listed in the report template for Assessment 1.
- For this assessment you are not required to come up with strategies for dealing with these issues – you are only required to identify and draw conclusions about relevant opportunities and threats.
- Your focus should only be on the external environment and how it affects the company, NOT on matters internal to the company, such as the history of the company, or its internal strengths and weaknesses. You must place emphasis on future expectations for the firm, not the past.
Report considerations and submission
|Format||Your findings must be documented in the format of a management report. |
Please refer to the report template below..
|Report Length||2,200 words, excluding references and appendices.|
|Assessment criteria||Please refer to and be guided by the rubrics for this assignment.|
|Weighting||The report carries a weighting of 30%.|
All three assignments must be presented in the format of management reports that comply with the following:
- Format: Microsoft Word.
- Font: 12 point, Times New Roman.
- Text [Including references]: 1.5 line spacing, left-justified.
- Page Layout: 1-inch (2.54cm) margins on all sides with page numbers in the bottom right corner and no header/footer.
- A front cover page that contains the report’s title, author(s), submission date and word count.
- An executive summary of no longer than one page.
- A table of contents (TOC). Main and sub-sections must be numbered and linked to page numbers.
- The report must be paginated.
- The report must be spell-checked.
- All Figures/Tables/Graphs must be sequentially numbered and captioned.
- All Figures/Tables/Graphs must be referred to and discussed from within body of text.
- In-text citation of sources must be done correctly with the prescribed style.
- A reference list must be provided and comply with prescribed style.
- Appendices must be sequentially numbered and appropriately captioned.
- Each report must have an introduction and end with a conclusion.