Digital and Social Media Marketing

Digital and Social Media Marketing

Evaluate the digital activity of Park Hyatt Sydney Hotel by conducting a digital media audit. The purpose of this task is to get you used to analysing digital communication practices of a brand to determine what the organisation is doing well and what they need to improve.  As part of your post need to consider and answer the following digital auditing questions:Post Four

Final reflections and review of one of your peers

In your last post draw conclusions and synthesise your experiences of the digital narrative of your organisation in comparison to one of your fellow students.

*Other organisation of my peer would be Samsung

  • What does your organisation do differently/better/worse etc than one reported by your peer?
  • Reflect on what you have learned about the digital market strategies and tactics for the organisation you have been following in real-time throughout the session,  what would you hope to see happen in the digital space give your strategy and tactics recommendations (A3).


This assessment task will assess the following learning outcome/s:

  • be able to critically assess and evaluate how communication parameters and practices influence strategic decision making in a digital marketing environment.
  • be able to critically review digital marketing concepts in a broader social context.
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