CSR Operational Steps in Corporate World
Theme Topic-CSR Operational Steps in Corporate World
This report has to use news story given below as the coordinated topic discussion and uses current research to explain and discuss the relevance of the news story.
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CSR News: Canon India Supports Healthcare Workers in Fight against COVID-19
Reinforcing its commitment towards its battle against COVID-19, Canon India, one of the leaders in the imaging space, initiated its second phase of relief efforts by providing over 732 PPE kits for healthcare workers of the country. Keeping in mind the urgent need of PPE kits to safeguard the paramedical staff especially those visiting isolation wards, the organization is handing over the kits to the Health Ministries/The Directorate of Medical Education and Research of New Delhi and Uttar Pradesh. Additionally, they are also donating the PPE kits to the government hospitals near their adopted villages in Mumbai, Haryana and Bengaluru, ensuring the safety of health workers involved.
Speaking about this initiative, Mr Kazutada Kobayashi, President & CEO of Canon India said, “People across countries have been profoundly impacted by COVID-19 and our hearts continue to be with them. In uncertain times like this, we have a responsibility to combat this global pandemic with great solidarity. The testament to this is the heroic work of our healthcare workers, who are protecting and safeguarding people round the clock with immense care and compassion. We, along with every citizen of India, are truly proud of all the healthcare workers across the country. As an acknowledgement of their efforts, we are now extending our support and providing PPE kits to the government hospitals of our adopted villages and Health Ministries of New Delhi and Uttar Pradesh. Through the initiative, we are reinforcing our corporate philosophy of ‘Kyosei’ which embodies the spirit of ‘living and working together for the common good’. Our relief efforts further underscore our commitment to work relentlessly to combat this pandemic. We are certain that India will win this battle against COVID-19 and rise with greater vigour.”
Canon India had commenced its CSR outreach at the beginning of April, by donating essential food and sanitation items to over 12,500 beneficiaries including the daily wagers and Below Poverty Line (BPL) families in its adopted villages and children from SOS Children’s Village Family homes. As a part of the relief, Canon India provided 3000 food packets which included rice (5 kg), flour (5 kg), pulses (1 kg), salt (1 kg), sugar (1 kg) and cooking oil (1 kg). Along with distributing essentials such as surgical masks, sanitizers, liquid soap and home & surrounding cleansing items, informative and awareness sessions were also conducted for the children of SOS Children’s Villages in Faridabad & Hyderabad.As a way forward, the company will closely monitor the situation and will continue to support and safeguard communities across the country.
Managing Corporate Sustainability and CSR- How do Canon reach their goals?
Canon conducts questionnaire surveys to discover stakeholder expectations.
Through analysis of survey results alongside past initiatives and medium- to long-term management plans, Canon identify materiality themes that should be addressed.
In 2017, Canon identified “Responding to people and society as a good corporate citizen” as a new materiality theme.
Under this theme, Canon is actively working towards solutions to the problems faced by global society by promoting “Creating new value and solving social issues” and “Protecting and conserving the global environment”. In the environmental field, Canon also identifies materiality at the topic level as stipulated in the GRI Standards (→P34).
The Global Reporting Initiative (known as GRI) is an international independent standards organization that helps businesses, governments and other organizations understand and communicate their impacts on issues such as climate change, human rights and corruption.
STEP 1 Identification of Issues Identified CSR issues based on the topics designated in the GRI Standards, the global guidelines for sustainability reporting
STEP 2 Identification of Stakeholder Expectations Carried out stakeholder questionnaire survey on issues found in Step 1
STEP 3 Analysis of the GRI Standards, the global guidelines for sustainability reporting, and Stakeholder Questionnaire Survey Results / Confirmation of Validity of Materiality
donating essential food and sanitation items to over 12,500 beneficiaries including the daily wagers and Below Poverty Line (BPL) families
Canon India provided 3000 food packets which included rice (5 kg), flour (5 kg), pulses (1 kg), salt (1 kg), sugar (1 kg) and cooking oil (1 kg).
Along with distributing essentials such as surgical masks, sanitizers, liquid soap and home & surrounding cleansing items