Communication Among Different Generations

Communication Among Different Generations


This business report allows you to reflect on a business communication challenge, and to analyze communication opportunities in businesses today. Additionally, it provides an opportunity to use the formal report norms used in most organizations.  You will be assessed on your ability to communicate your analysis clearly, concisely, and completely using formal report conventions.  Deliverable:

Prepare a business report that is seven to nine pages in length that includes the following sections and formatting as outlined in the QRG 13 – Formal Report Style Guide:

  1. Front Matter (3 pages): This should include the title page, table of contents, and the executive summary.
  2. Report Body (3 to 4 pages total): This section includes the introduction, findings or analysis, summary, and recommendations.  Include at least one visual (graph or table) based on the information provided in Appendix A. This may be placed in the findings, summary, or recommendations.
  3. Back Matter (1 to 2 pages): This should include the reference page (required) and appendix (if required).


Communication Among Different Generations

You work for Process Leadership, a large consulting group that advises companies in North America. It typically works on one -to-six-month projects with companies that are trying to develop more open and collaborative work environments.

Unfortunately, Process Leadership is experiencing poor communication, and this is having an impact on the workplace. Working with constantly changing and real-time communication tools, generational differences in communication preferences is causing barriers and frustration. Millennials tend to be functional communicators, while Generation X tend to be personal communicators.

Canadian Business Strategy Consultant, Robert Murray, suggests that we (Baby Boomers, Generation X, and Millennials) all see the world differently and that “the problem usually lies in that the person or persons receiving the message did not understand the message because it was not in the form that they consume information” (Murray, R., 2017,  para. 3). Just one type of communication (email, text, phone, in-person, or social media) does not work for everyone.For example, how generations choose to use their mobile phone is linked with a sense of self and their control. Boomers and Generation X may feel obligated to respond to their mobile phone, while Millennials want to engage regularly as it is their way of life. Murray further illustrates the key differences of how Baby Boomers, Generation X and Millennials think about work in Table 1 below.

Table 1

Key Differences in Generations

  Baby Boomers Generation X Millennials
Communication Face-to-face Email or IM (instant messaging) “Just text me”
Attitude to Work Loyal to my job I work to live Play then work
Information Print me a copy Send me a copy I’ll Google it
What they want at work Respect my title Respect my idea Respect my skills
Areas of Focus Focus on process Focus on results Focus on involvement
Priorities Work comes first Family comes first Friends come first

(Murray, R., 2017).You feel confident you can address this issue and want to present a business report to senior management that provides effective recommendations and benefits to the organization. As part of your role with Process Leadership, you have already completed research in the use of mobile phones in the North American office. Review Appendix A for the results of your research and incorporate this as a visual into your report. Finally, you will include credible sources, as well as logic and emotional appeal to persuade senior management.  The report body will include:

  1. A description of the issue (introduction),
  2. Current research that demonstrates generational differences and the effects on business communication (findings or analysis). You should choose three types of business communication (such as email, text, mobile phone, in-person meetings, social media, or other types of business communication) to analysis.
  3. A summary of your analysis.
  4. Recommendations that offer solutions and benefits to the organization should they choose to incorporate these.


  1. Use Microsoft Word. Use the QRG 13 – Formal Report Style Guide for headings, page numbers, alignment and spacing, fonts and font size, and language.
  2. Your document should be between seven to nine pages.
  3. Edit your work before uploading the document in the appropriate Dropbox.
  4. For help citing your references, use the Bow Valley College Library Website: https://bowvalleycollege.libguides.com/apa-style
  1. Your assignment will be evaluated in accordance with the Rubric below. Overall, the report will be graded on formatting, content and language mechanics.
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