Shaping Business Opportunities Yum

Yum! Brands is an American fast food company, headquartered in Louisville, Kentucky. It is one of the world’s largest fast food restaurant companies, and owns some big name restaurant chains such as Kentucky Fried Chicken (KFC), Pizza Hut and the Mexican food outlet Taco Bell. Yum! has pursued an extensive expansion strategy into emerging markets, most notably India, Russia and China.With 37,000 restaurants in 110 countries, Yum! even eclipses that more famous icon of American colonisation, McDonald’s, to rank as the world’s largest restaurant chain in terms of numbers of outlets. For Yum! the task is to forge onward in this virgin territory, but also to shore up its gains against the hungry McDonald’s and other fast-food giants, all the while trying to keep the home fires burning back in the US, where sales are challenging because consumers are watching their wallets and their waistlines. The 23 years since Yum! opened its first KFC in China near Beijing’s Tiananmen Square provide a masterclass in overseas expansion. Its success to date has tempted a hundred imitations and whose progress in the future will be one of the most closely watched stories in corporate America.

“Yum!’s is an amazing story about how they conquered China so much earlier than their main rivals,” says RJ Hottovy, an analyst at Morningstar. “Part of the reason is that they built up their supply chain and their distribution system quickly, and that is giving them a real competitive advantage. When you are setting up restaurants in new territories it is often difficult to procure packaging and to develop good relationships with suppliers, but Yum! now has a nice little edge.”China has become so important to Yum! that it now splits its sales there into a separate division ranking equal to its US market. Last year, 33 per cent of its operating profits came from China, nudging the 38 per cent from the US, and it sees much greater potential still. Adding in Pizza Hut, which is pitched as a mid-market family dining experience in China, there will be 475 new Yum! outlets in there this year, on top of the record 509 added last year.

There are almost three times as many KFCs now in mainland China than there are McDonald’s restaurants, which opened its doors there just three years later, in 1990. Mr Hottovy says competition is hotting up, however. “At the time that Yum! was accelerating in China, McDonald’s was working on a turnaround in the US, but since that has been completed, it has turned its attention to international expansion in a big way and is planning to double its presence in China, so the competition for Yum is going to be increasing,” he said.

“McDonald\’s, with its well-known brand, its advertising and its scale, will be a major player. But there is room for both. This is all about the rise of the middle-income consumer in China that is fuelling the growth, the story that we hear so much about.”

All of the Yum! brands are storied American companies. KFC was founded by Harland Sanders in 1952, when he was already an established Kentucky businessman and had earned the title “Kentucky Colonel” for his services to the state. Pizza Hut traces its history back almost as far, and the younger Taco Bell, whose growth has mirrored the growth of the Mexican community and the popularity of its cuisine, was founded in 1962. The three chains were pulled together by Pepsi, the drinks-maker, which ran a restaurant division until 1997, when it decided to spin off the lot.The growth trajectory in China has not been without its setbacks, including a dip in sales at existing restaurants there in 2005, but David Novak, the former Pepsi executive who has been Yum! Chief Executive since 2000, boasts that the company’s infrastructure in China will not only carry it through but allow it to best its rivals. “China is predicted to be the fastest-growing major economy in the world,” he said in the company’s latest annual report. “In fact, it is expected to grow its middle class from around 300 million today to 500 million people in 2020. Like I’ve said in the past, we will no doubt have some bumpy years, but I wouldn’t trade our long-term position in China with any consumer company in the world.”

It is worth remembering that what Yum! is doing has never been done before. Who really knows what the Chinese appetite for Western-style fast food really will turn out to be? Both KFC and Pizza Hut have adapted their menus to local tastes, and their advertising, too. But, continuing with its second-quarter results last night, the focus is shifting to other expansion opportunities in China and beyond. The company is trialling a new Chinese food chain, called East Dawning, so that it can use its formidable distribution infrastructure for a more diverse range of brands and cuisines – just in case.

And then there are the other emerging markets. Yum! has more than 70 KFCs in India, as well as 160 Pizza Huts, and it just opened its first Taco Bell in the country in March. It promises to hit 1000 outlets in total by 2015, employing 50,000 people and raking in $100m in operating profit. Meanwhile, Mr Novak is hoping to engineer a dramatic expansion of Taco Bell, too. “Two global brands – and one on the way,” he is fond of saying. Taco Bell, with its menu of Mexican staples, from burritos and nachos to tacos, brought in just 3 per cent of its sales from outside the US in 2008, but that low figure was not for want of trying. The chain has attempted launches across the world on several occasions since the Eighties, but never gained popular acceptance. It is only now sticking a toe back into the European market, with a return to the UK via a first outlet in the Lakeside shopping centre, which opened two weeks ago.

In the US, the focus is on sprucing up the menus across the Yum! outlets, and that means making them healthier. At KFC, less chicken is being fried (hence a preference for using the initials) and more is being grilled. At Pizza Hut, putting chicken wings on a wider menu has helped reverse a slide in revenues, while Taco Bell is pushing salads. More important perhaps to the company’s financial health is a move to switch the US business from being owned and operated directly by Yum! from its headquarters at 1,900 Colonel Sanders Lane in Louisville, Kentucky, to being run by franchisees. The revenue from licence fees is lower, but at least it is stable and the margins are higher.

Results last night showed Yum! boosted operating profit by 10 per cent in the US, despite flat revenues. As ever, China eclipsed that, increasing by 33 per cent. In the quarter, the company opened 59 restaurants in China and a further 175 in 50 other countries. In short, the stagnation of its US business does not mean that an American corporation is doomed to stagnate itself, if it can seize opportunities around the world.

Foley, S. (2010) ‘The Fast Food Giant Eating up the World’, Independent, 14 July, p. 36.Questions 

Part A

Using appropriate concepts and theories identify and discuss three main threats and three main opportunities that should be considered by Yum! in expanding its global reach within emerging markets such as China.

Using the concepts of convergence, divergence and crossvergence, explore how Yum! can innovate through combining ‘global knowledge’ with ‘local needs’. (25 marks) 550 words.

From a marketing perspective, what are the benefits and challenges for Yum! as it expands in China or other emerging markets? (25 marks) 500words

Part B
Create a mind map showing how the main themes and concepts from Block 2, ‘Competing in a global context’, relate to each other. Your mind map should be no more than 250 words.

Part C
Identify five key learning points gained from Block 2. Describe how these points help you understand the key business functions in an organisation. Your answer to this question should be no more than 250 words.

Logos II Ethical Case Study

TASK (your case study should have four parts):
1) Choose one of the following ethical theories, clearly explain the theory’s main points, and show how the theory is supposed to enable one to make good moral decisions.
a) Either Virtue Ethics
b) Or Natural Law (Ethical) theory
c) Or Deontological Ethics2) Apply the chosen ethical theory to one of the scenarios below and show what choice or course of action the theory would require and how the principles of the theory justify that choice or course of action.

3) What are 1 or 2 major strengths of the theory? What are 1 or 2 criticisms that are commonly found in the literature on this theory? Please note: when discussing strengths and criticisms of an ethical theory, you should draw on research and authoritative academic sources, not mere opinions. Do you think the theory can overcome the criticisms?

4) Explain (briefly) whether or not the chosen ethical theory will help you make ethical decisions or solve ethical problems in the future in your personal life or in the professional sphere, and why.

Your Ethical Case Study would ideally utilize four to five academic sources but it must incorporate at least three
academic sources to be considered acceptable. When writing the Ethical Case Study, students must not use nonacademic sources. An academic source is a peer-reviewed piece of writing, written by an expert in the field, and
made available by a recognized publishing house. This excludes blog posts, social media posts, online dictionaries,
online (non-academic) encyclopaedias and general websites (even university and government websites). Examples
of non-academic internet sources are Wikipedia,,,, and SlideShare. Examples of acceptable academic internet sources are The Stanford Encyclopedia
of Philosophy and The Internet Encyclopedia of Philosophy. If you are not sure about a source, please contact the
course coordinator to make sure that you have permission to use it. Any assessment which uses non-academic
sources may receive a fail grade and may receive a mark of 1% Fail.There are numerous books, articles and electronic resources listed on the S-CORE1002-20ST-SP1: Logos II site on
the Blackboard Learnit portal. These resources are provided to help you with writing the Ethical Case Study. After
you login to the site, you can find them by clicking on ‘The Ethical Case Study & Recommended Resources’ in the
menu on the left-hand side of the page. Also see in the menu the Writing Guide which explains how to go about
writing a philosophy essay.

Case Studies (choose one only)

Scenario/Case Study 1
You are required to submit an essay for a compulsory subject in an area that is not clearly related to your degree or
future career. You put off doing the research for the essay and then eventually find yourself with only a day left to write the essay. Because the essay is not in your chosen discipline you know that you don’t really understand the content and will find it quite difficult to write the essay. You know that it is possible to purchase essays online. You also know lots of other students who might lend you an old essay on the same topic. It would also be possible to just take text off the internet and rewrite them a bit – hoping that you don’t get caught for plagiarism. In this circumstance, what would your selected ethical theory suggest you should do?Scenario/Case Study 2

A very old friend with whom you have been close for many years has recently started to change his/her outlook on a
number of important issues on which you used to agree (e.g., abortion, same-sex marriage and euthanasia), so much
so than he/she now holds views diametrically opposed to your views on matters which you believe to be of utmost
ethical importance. Do you think it is possible to continue being friends with this person? If so, how and why would
you continue being his/her friend. Remember to argue for your position from the standpoint of your chosen ethical
theory (e.g., Virtue Ethics, Deontology, or Natural Law).

Scenario/Case Study 3
You are trying to save up to put a deposit down for your first home: you are working long hours and saving every cent
you can. Unexpectedly, a client of your workplace approaches you directly to ask if you would do some work for him.
He stresses this would just be a relationship between you and him – not involving your workplace at all. He is offering really good money – over $10,000 for a few weeks of work – and you could do it in the evenings whilst still collecting your salary from the office, but you know technically this work should go to your firm because the client only knows you through the office, but you also know it is not a lot of money for the firm, but it would make a big difference in your life.

Would you accept the work? Remember to use the moral reasoning from your chosen ethical theory.Scenario/Case Study 4
You work for the public service. In the course of your ordinary work, you receive an email that was not meant to be
sent to you. It seems suspicious. When you read down through the history, it seems to suggest a politician is
accepting bribes to give a certain business special preference when deciding to whom government contracts will be
awarded. That is serious corruption! You mention it to your supervisor, but she tells you not to mention it to anybody. She says you could be fired for sharing an email that was not intended for you and that the politician could make your life hell. But you know he is doing the wrong thing – and you have a friend who is a journalist. You could leak the emails to her and she would make sure the public knew what was happening.

What do you do? Remember to use the moral reasoning from your chosen ethical theory.

Scenario/Case Study 5
You have been working for a large multinational bank for a few years now, and have become a respected figure.
While relatively young, you are acknowledged by everyone to be diligent, sensible and someone with a bright future in the bank. In fact, you are often invited by the bosses to come along to their casual social lunches and dinners.
Whenever the company organises catering, you notice that it always takes great care and preparation to ensure there
are non-meat, halal and kosher options to respect the values of some employees. However you notice that on the
other hand the company heavily promotes various causes via email, office décor and postering, which encourage
behaviours directly opposed to the values of Catholic employees. You are not sure what to make of this contrast in
‘sensitivities.’ While not Catholic yourself, you can tell that a couple of your co-workers become very uncomfortable
when being faced with such material, but are too shy or frightened to say anything. They often rely on going unnoticed and going about their work. One day, the boss asks you what you think of a new program they designed called ‘Diversity and Inclusiveness.’ After browsing it, you realise that it will ask those same Catholic employees to endorse, encourage or even role-play things they believe to be immoral. Your boss then says, ‘We think this program should be compulsory for all employees. What do you think?’

How do you respond? Remember to use the moral reasoning from your chosen ethical theory.Scenario/Case Study 6
All week you have been looking forward to celebrating your sister’s birthday in a prominent Sydney night club. You live about a forty minute drive from the city, and a friend gave you and two others a lift in. After being there for only an hour, as you are coming back from the bar with two full drinks, a rowdy person who is carelessly dancing throws his arms around and knocks your drinks all over you. You are drenched. He quickly apologises to you, but then turns
around to continue having fun. You notice that as he catches his friend’s eye, they laugh hysterically at the situation.
As you stand there, what do you do? All of the shops are closed by now, and the last train has departed. The friend
who gave you a lift, also brought others. Your night has been involuntarily cut short by someone who does not seem
to appreciate how much it has been ruined.

What do you decide to do from here and why? Remember to use moral reasoning from your chosen ethical theory.

Scenario/Case Study 7

You are driving to the house of your best friend Ricardo. You have known each other for over ten years, and you are
also both going out with two girls who are best friends with each other. You all get along so well, and it is convenient
being able to all hang out together. As you are driving, your girlfriend calls and says, ‘Promise me if I tell you
something you won’t say anything.’ You respond casually, ‘Ok, what is it?’ ‘I just found out that Jennie is cheating on
Ricardo. But you can’t say anything! If Jennie knows I told you she will kill me! She says she really loves Ricardo and
thinks they have a long-term future together, but she just needs to experience a bit more of life, and doesn’t want to
ruin a good thing to do that.’ Your heart sinks. Just then you pull up outside Ricardo’s house.

What do you do? Should you say something to someone: Ricardo, Jenny, your girlfriend? If so, what? Remember to
use the moral reasoning from your chosen ethical theory.

Weather Company Strategic Analysis

Read the case study: Kanter, R.M. (2014). The Weather Company. (Harvard Business School Case No. 9-314-083). Boston, MA.

Strategy Evaluation Elements:Clarity of the Strategy
Does the strategy and associated initiatives have a \”name\” that evokes the strategy?
Is it easy to communicate what the strategy is and why it can work?
Is it likely that people inside the organization will understand and commit to the strategy?
Consistency of Purpose (Context Level of Analysis)
Based on your reading of the case, is The Weather Company\’s proposed 2013 strategy consistent with its Soulful Purpose and its mission, vision, and values? How?Feasibility and Alignment (Activities and Relationships Level of Analysis)
What are the primary Key Success Factors that The Weather Company needs to excel at in the future? Do they have the internal skills, competencies, and capabilities to execute their strategy? (If not, does the plan do a good job of saying how they will acquire these?)
Are the basic elements of the proposed strategy feasible?
From a teamwork and healthy organization standpoint?
From a financial standpoint?
From a measurement/metrics standpoint?
Does the strategy appear to be internally aligned? Do the specific action plan steps support each other? How and Why?External Consonance and Potential Competitive Advantage
Is the proposed strategy consonant with the current and future needs of the external ecosystem and stakeholder needs? How and Why?
Does the strategy indicate any long-term strategic intent?
Does the proposed strategy position the company to perform activities differently than rivals do? How and why?
Does the proposed strategy lead to incremental change within the industry, or more fundamental change within the industry, or does it establish new positions outside the industry or in blue ocean spaces? How and why is the scope of the strategy appropriate?
Do you think the proposed strategy can create or preserve any advantages it may confer on the company? Which advantages, and how and why?

General Psychology Interview Solved

The Dialogue:  You should attempt to interact and learn information about the individual’s personal characteristics, cultural heritage, religious practices, group affiliations, and general values.  I have given you some examples of questions in the ‘Important read…’ in the previous link, but please prepare at least 12-15 open-ended questions (questions that can’t be answered with yes or no) in order to understand more about your interviewee’s culture, upbringing, and experience.  Make sure you are able to answer these Qs before asking your dialogue partner.  A word of caution:  Please remain insightful and aware as you are interacting, observing your words and perceptions, recognizing any immediate stereotypes or misperceptions that you may have and cognitively working towards correcting them.  It is expected that you will be respectful, insightful, thoughtful, and reflective in your interactions with your interviewee and in your written paper.  In other words, try to set aside your biases / distractions / to do list and be interested and present with your person.  SPECIAL NOTE:  DO NOT VIDEOTAPE these interactions! Be aware that notetaking can be very distracting as well.  The purpose here is to TRY and have as comfortable as possible of an interpersonal exchange while discussing potentially difficult topics.  This is an experiential exercise where you are practicing your interpersonal skills and knowledge learned from class.   The questions below are to help with the flow of conversation and interaction.  The written and graded portion of the assignment (see instructions below) is more about the EXPERIENCE of the interactions and not about the specific information learned from your partner. Try to relax and enjoy the conversation!

I recommend scheduling the interaction as soon as possible and finding a QUIET place – coffee shops are often busy and students have reported a hard time with dialogues there.

Possible start to conversation (you can use as is or alter to fit your needs).

“Thank you for agreeing to meet with me about my Psychology class assignment.  I would like for this to be more of a conversation rather than an interview, even though I will be asking you questions.  Please feel free to skip any questions you prefer not to answer.  I am practicing using many of the human relation skills we are learning in class, and some of them are not natural for me yet.  For example, I will attempt to use a tool called paraphrasing to make sure I understand what you have said.  I will try to rephrase your words and actions and ask if I understood correctly.”Potential Questions:

These may be helpful to your interaction, but specific Qs are not required.  General Qs about the person and the person’s experiences with culture, privilege and traditions ARE expected.  Make sure you answer any of these questions for yourself BEFORE asking your dialogue partner so you can help clarify what you are asking.  You can even share your own answers in the exchange.

  1. Tell me a bit about yourself, like how would you describe yourself in an autobiography?  Where you were born? Where you grew up?  What your childhood was like?   Who did you live with growing up?  Who did you interact with the most?
  2. How often do you interact with your family now?
  3. What do you do for work?  For leisure?  Is this similar or different than your parents or extended family?
  4. What does a typical day look like for you?
  5. What holidays do you celebrate?  What does a holiday look like for you?  Family? Friends? Food? Travel?
  6. What religious practice (if any) do you participate in?  Praying? Worship? Spirituality? Meetings or gatherings with others who have similar beliefs?
  7. What would you say are your top 5 values?  What do you deem most important in  your life?  How did you develop these values?
  8. We are studying culture(Links to an external site.)(link has good definition). What do you consider as your dominant culture? (i.e Samoan, Japanese, American, Spanish, Irish…)   What subcultures do you belong (these may include groups with similar hobbies / beliefs / interests)?  (i.e. Northwesterner, Musician, Goth, Engineer… )
  9. Do you have any customs you think are at least somewhat unique to any of the groups you belong to?  What are they?
  10. Describe how the following may look in your family of origin or to the culture / subcultures you identify with:  Love? Dating? Marriage?
  11. Difficult Qs if you are willing to share:  A time when you experienced prejudice?  Were discriminated against?  Experienced privilege?
  12. What else can you think of that has had an impact on who you are as a person and how you see your life?

If you or your partner need more definitions:

Culture vs. Society:  Culture is what makes up a society’s expression, both through material things and beliefs. Examples of culture as a whole should be familiar to you. They can include things like language, ideological values, and gender roles, social conventions, religion, or artistic expression through things like paintings, books, or films. Society refers to people who interact in a defined territory and share a culture. Within every society there may be many different cultures as well as many different subcultures. Let’s examine some of the theories and definitions surrounding subcultures.Subcultures:  While small societies tend to be culturally uniform, large industrial societies are culturally diverse and involve numerous subcultures. Subcultures are values and norms distinct from those of the majority and are held by a group within a wider society. In the United States, subcultures might include hippies, Goths, fans of hip hop or heavy metal and even bikers – the examples are endless. One area of particular interest has to do with deviant subcultures.”   ( (Links to an external site.))

Active Listening and the Cultivation of Empathy (seeking to understand)

  1. Being present– Intentionality (I choose to be here); breathing (centered in the present moment).
    Listening Tip: Empty your mind of thoughts, ideas, plans, and concerns so that you are open to the other person.
  2. Receiving– Opening heart and mind to hear/receive the “whole” message.
    Listening Tip: Concentrate on the person with whom you are interacting. Say to yourself, “I want to focus on this person and what he or she is feeling and thinking.”
  3. Clarifying– Asking strategic questions to open up greater understanding.
    Listening Tip: If you find yourself framing responses to the other person, try to push those aside; they interfere with your concentration on what the other person is saying. If your mind wanders, don’t criticize yourself; that’s distracting. Instead, gently refocus on the person you are with and what that person is communicating to you. It’s natural for other thoughts to intrude, so just push them away and stay focused on the other person.
  4. Summarizing/Paraphrasing– Restating to seek clarification of understanding.
    Listening Tip: Let the other person know you are attending mindfully by giving nonverbal responses (nods, facial expressions); ask questions to encourage elaboration; keep eye contact (as appropriate).
  5. Observing Nonverbals
    Listening Tip: Listen for feelings; be aware of the “hidden” content in the message; listen to the sounds of the words (tone, rate, volume). Watch for hot/cold nonverbals.
  6. Resonating– moving beyond me to you; moving beyond you/me to we.
    Listening Tip: In this part of communicating/listening experience, you find yourself in a heightened state of respect, understanding, even excitement as you seek to fully understand another person through the act of listening.
  7. Checking– Did I fully understand what you shared with me? If not, ask for clarification.
  8. Personal Reflecting– What did I do well and what could I have done differently to be a more effective listener? Evaluate how mindfully you listened. Did you understand the other person’s thoughts and feelings? Did you feel more focused on that person than you usually do when listening to others?

*Try to relax and enjoy the conversationWRITTEN ESSAY INSTRUCTIONS:  Write the paper using the sections below (A, B, & C).  Format: typed, double spaced, 12 point font, minimum 3-4 pages that includes headings for each of the sections. 

  1. Overview: Write an introduction to this essay by explaining the basics of the process.  Sort of like the who/what/when/why/where.  Who did you interview?  What – about your backgrounds (here, you can say a short sentence of what you thought were your differences going in)?  When did the interview take place – add in the Where here as well?  Why (because my professor is making me do this)? How about why did you pick this person?  How easy / difficult was it to ask the questions and have a conversation about culture?  Especially how was it since you are working to use and improve skills such as active listening? Empathy building?  What were the stumbling blocks in this communication experience?  Was it comfortable / awkward / somewhere in between?  How do you think your interviewee felt?

 Summary:  Add in a short summary of the specifics of the interview from what you can remember, not from any notes – remember you didn’t take notes  Just a few facts that stand out.  You can talk about what you learned about the person.  This short section is usually helpful in getting the basic information down on paper so you can move into the analysis section, then the reflection section, which tend to be much more challenging.

 B: Analysis (Links to an external site.) about Culture and Listening:  Incorporate at least three references from your articles / assignments / readings from in class or outside of class.

What did you learn from this experience?  How was it to use active listening skills?  What did you do when you realized you were drifting mentally in the conversation?  How did you come back to the conversation?  How was it to show empathy?  Did you have a hard time?  Why/not?  How did you handle the awkward moments (what strategies did you use)?  How did your interviewee handle them?  How does someone’s culture, political, and social background influence their communication style and interactions?  How are individuals impacted by the concept of privilege? How did your cultural background and experience influence your communication, experience, perception, and understanding of your interviewee?  Besides learning about another person’s culture and background, what did you learn about the challenges of being an effective listener? You should cite specific areas where you think you did a good job applying listening skills, where you did not do such a good job, and what you would do differently next time.

This website describing analysis vs summary (Links to an external site.) may be useful in helping you understand the differences between part A and part B.

  1. Reflection: After reviewing the information covered so far (I highly recommend writing parts A & B, then going back later and writing part C), what have you learned from the experience and assignment about yourself?  What do you think will be the components that you take away from this experience (how you felt / what you specifically learned from your interviewee / how hard or easy it was to have the conversation / how hard or easy it was to listen and understand a foreign accent)?  What things will stay with you as an important aspect of communication across cultures / subcultures?  What most surprised you as you communicated with your partner? Did this experience give you a better understanding of the person’s culture and challenges in college?  Why/ not?  How might this interview experience influence your own learning in the future?

Business Ethics Assignment Solved

1. Big Pharma DiscussionThe pharmaceutical industry is an area of high scrutiny, but many still believe they go unregulated and engage in unethical practices if they can. Read the materials associated with Big Pharma and offer a logical rationale on what else should occur. Are they really being monitored like they should? Do ‘Products of Liability’ protect the consumer or not.

2. Whistleblowing Debacle

As a junior manager of a company, you observe unethical and illegal practices being conducted by a senior manager. The more you think about it, the more it bothers you. You just wished it would go away, but it appears to be growing worse. You like your job, but you worry you will get fired if you report the acts. You then decide to become a ‘whistleblower’. Using course materials, decide on what you will ethically or legally base your steps  and actions on.3. Exposing Children to Potential Harm

In Theme 1, there are articles specific to allegations of exploiting children or other vulnerable minors. After reading all the articles, take positions on at least 2 of the areas mentioned in the readings. What is unethical or is it? Should there be additional regulation on these products? If so, how so? Use course materials to present facts as the basis for your arguments.

4. Ethics in Manufacturing

State your views on the ethical boundaries that an organization/company should have, if any, in manufacturing their products. Should MNCs be able to decide on worker selection based solely on the local culture or should a company be required to abide by universal ethical practices? State your position clearly and take a stand.5. Technology Bias and Security Breaches

Emerging technology is the first theme of this week. All of us have heard about recent bias and breaches that risk our personal identity and way of life. After examining the materials, state your case as to how new ethical standards should be imposed and implemented. Determine if there are ideas in the readings that make sense and should be implemented to help protect the general public.

6. Privacy

After thoroughly reading one of this week’s articles (, summarize what has changed recently and what the impact either is or should be. Decide if the end result will be an improvement. If not, why not, and what else should occur.

Management and Decisionmaking Models

Your Task
You are required to select a crisis experienced by an organisation to use as a case study. You imagine you are an expert consultant who works with companies to improve their decision making processes. You are asked by a company which has recently experienced a crisis to review the decision-making processes it employed and recommend ways in which it can improve in the future. In your video presenting your findings to the board of the company.Assessment Description
An organisational crisis is a significant, essentially unexpected event which threatens the company’s reputation, financial standing and/or ability to operate. Examples of organisational crises include; natural disasters, security breaches, fraud, product recalls and environmental spills.

Your lecturer needs to approve your choice of organisational crisis before you proceed.

In your video, you provide a short overview of the crisis and then specifically address the following three questions below:1) What decision-making models or approaches were used by the company when managing this crisis? In answering this question refer at least 1 (one) decision-making model which could have been followed.

2) Identify on a minimum of 2 (two) decision-making biases or errors might have influenced the decisions made. What could have been the impact of these biases or errors?

3) Make a minimum of 2 (two) recommendations regarding the strategies that could be put in place, in the future, to avoid your identified decision-making biases or errors.

A minimum of 5 academic references should be used to support the statements made and arguments presented in this video.Learning outcomes
LO4 – Apply Strategies integrating ethical, social and global considerations, which benefit organisational performance
LO5 – Analyse and evaluate real-world situation using a wide variety of decision-making approaches and techniques.

Assessment Instructions
To ensure the success of your video presentation, you should take account of the following:
1) Ensure that you record in a well-lit location and quiet location so that the quality of your video is enhanced
2) Confirm that your voice is recording clearly and avoid reading notes, and look at the camera when you speak.
3) Practice numbers times beforehand so that you become polished and confident.
4) Be creative in how you present your information and reinforce the arguments or positions you are taking.

Brainology Article: Response Paper

In the article, “Brainology” by Carol S. Dweck makes links between students who believe intelligence is static. Dweck emphasizes that intelligence is limited and as a result students are forced to struggle while learning.  I agree with Dweck in that our brain changes throughout our lives, whether it is by learning or through experience. It is common for learners to grow their mindset and perceive intelligence as something which requires to be worked through learning. Learners with a fixed mindset will be demoralized by failure. Alternatively, learners possessing a growth mindset are perceived to be more open to doing what is easy for them since their belief in intelligence is granted rather than being acquired through learning. Dweck postulates that in the contemporary world, it is common to find many parents not acknowledging the fact that their children tend to experience changes in their school life. In the article, Dweck has acknowledged that most of the studies conclude that our brain fluctuates with learning and experience, as a constant factor throughout our lives. I entirely agree with this article in that there is a potentially crippling belief in believing that intelligence is just granted, which have repercussions both in school and one’s life.

I also tend to think that as we put more energy into carrying out something which in our eyes is perceived to be impossible helps to grow our brain. By so doing, our brain will be working and hence grow in the process. Assuming that one work hard in a bid to obtain good results, he/she will be forced to grow his or her mind accommodate all the necessary knowledge need to attain a higher mark.  Through the lens of Dweck, I have understood that it is good to possess a growth mindset because it enables you to challenge yourself and therefore, grow your intelligence. A good intelligence opens a lot of opportunity for success in later stages of life for an individual. When an individual is driven by a desire to fulfill his or her goals, he or she will not give up as this act as a motivation to keep going no matter what.

Dweck helps us to learn that when students are in their growth stage, teachers and parents should assist them to attain their intellectual ability. Just like Dweck, I believe that intelligence is something that needs to be worked on and grown upon. In the article, Dweck has relied on the poll results to showcase the importance of helping the young ones to nurture their mindset. Poll results proved that young workers do well if they are praised, rewarded or recognized. Further examination of these results attested that students would only perform well if they are praised for their efforts rather than their intelligence. This conclusion affirms that the growth of the student mindset is tied to his her efforts rather than the stereotype perception that he or she is intelligent. Dweck inference can be interpreted to mean that if we praise students for their intelligence, they may fix their mindset and prevent them from growing. However, when they are praised for their hard work, they grow they mindset since they are motivated to try difficult things which open up their brains.Dweck seems to suggest that learners in most cases are afraid of new challenges and thus tend to conform to what is known to them, as perceived to be a threat. So the persistent question is how we curb this threat. Instructors are mandated to deal with motivation, attitude, willingness to participate, and also incorporating the values of discipline into learners’ way of life. This is why I tend to think that the effective mindset is the cognitive one, especially when a student is in their early stages of education.

Possessing a growth mindset is significant in understanding a situation when a student is progressing in their academic. As Dweck explains in her article how mindset is formed, I can conclude that students achieve success by being willing to respond, participate, and also analyzing their performance in classes over a period of time. As a learner, once you acquire the information, the buck stops with you to either motivate yourself and show a belief in the things which you are learning or enduring. The perception that students have can be the great asset in determining whether they can apply themselves and improve academic performance. Whether one has a fixed mindset or a growth mindset, learning is a continuous process in our life.

Despite the myth that intelligence is fixed, a thought which has been advanced to many of the students. Myself I believe that education and effort are key ingredients to achieve a great intelligence. Through the years of absolute determination, resilience, and hard work I can prove to this as I have attained most of my set goals and objectives. I am a great example of an individual who has come out of great hurdles, a person who has applied herself and willing to push on. I think an intelligent person is like a parked car which will never move unless it is driven. Therefore, for intelligence students to attain academic excellence, they must supplement their knowledge with hard work which Dweck presents as an effort.On the contrary, I do not agree with Dweck that students who are praised for intelligence report academic performance decline while those praised for their efforts to improve performance. Yeah, it is good for someone to be praised for working hard, but it is not a guarantee that someone will improve his or her performance. Similarly, praising someone for their intelligence will not result in performance decline. I think sometimes academic performance and ability to solve complex problems are determined by someone IQ rather than hard work. Therefore, students’ ability should not be perceived from growth and fixed mindset since some have the potential to excel in co-curriculum activities. Teachers are supposed to be in the forefront to identify other talents in non-excelling students and encourage them to work on them for fulfillment. For instance, some people are talented in football, basketball, swimming. I have seen cases where parents are against their children based on their performance in school. This is not only common but also uncalled for. Parents should be the first one to collaborate with teachers in a bid to discover their sons or daughters ability and talent. By doing so, it can be nurtured from the early stages. As Dweck says that mindset can be nurtured through experience and education, students should come out of their fear and be willing to work hard to achieve their goals. Suffering should come first before the fruits of your labor can ripen. So to all students, the prize which is at the end of the tunnel is worth your effort, but only attainable through hard work and determination as Carol Dweck article articulates.

Dweck has an amazing article. It acts as a high opener to the parents and teachers to understand how to deal with the young people. I have liked the concept of growth and fixed mind. I have agreed with the concept by using an example of the car which will never move unless it is driven. Likewise, it will be hard to for intelligence students to achieve their goals unless they work hard. Nevertheless, I disagree with Dweck for confirming the ability of the students in the classroom setting only. Some student may be best at co-curricular activities. Therefore, it is important to explore all student talents and abilities rather than focusing on the brain-based ones only.

Internship Application Essay Sample

Example: Why you are interested in being an intern in the Preservation Training Program at The Woodlawn Cemetery

The Woodlawn Cemetery & Conservancy is one of the most reputable organizations today. The organization owes its outstanding public image to noble undertakings and holistic ventures to save the world. Charged with a philanthropic duty of preserving the historical heritages that Woodlawn Cemetery identifies itself with, the organization endeavors to enhance cultural knowledge and create a superior experience that reflects natural conservancy efforts among learners, visitors and the community.The Preservation Training Program at The Woodlawn Cemetery presents an exceptional opportunity for both personal growth and career development. My desire to be part of the Preservation Training Program is to experience its features, particularly the worlds’ iconic architectural conservator, Resident Craftsman. I believe that the program will be a center of inspiration. The program is best suited to equip me with advanced technical skills and knowledge diversity. More importantly, given that the program is set in a socially interactive framework, it presents profound constructs through which I can practice and improve my communication and social relational skills. The program is fundamental towards self-development and growth, especially in my career path. The technical skill that the program offers will fuel my confidence, especially in decision-making in my prospective career endeavors.

The program is a vital step towards the fulfillment of my career dream. Furthermore, I aspire for strong ambition and inspiration platform where I can best apply my talents, skills and acquire experiences necessary to achieve my full potential. The program will facilitate my better understanding of the value of cultural heritage as showcased by Woodlawn’s efforts through social relations and communities.The today’s job market has become significantly competitive. Fostering skills diversity provides an intense strategy of remaining equivalently competitive. The Preservation Training Program offers quality and first-hand practice experiences pertaining Safety Practices, Resume Development, Interviewing Skills, Financial management, OSHA training, One on one Counseling, Job Placement Assistance, Application of Caulking, and others. These skills are inherently critical in my career development.

In summation, the Woodlawn’s state-of-the-art facilities and resources allow participants to experience the best art of architecture. Besides, the Program allows interns to acquire the current technical skills and knowledge. I will feel privileged to learn from an organization that values communities and invests in the future by preserving the past. My dream is to become a philanthropic member of the Woodlawn Cemetery Inc. and proactively assist the organization in furthering its noble ventures.

OzCo Boats Family Business

OzCo Boats Case StudyOzCo Boats is a family‐owned boat building and repairing business based in Coffs Harbour, New South Wales. Operating since 1961, OzCo designs builds and repairs many kinds of luxury and recreational boats. They operate three distinct business divisions. Their ‘small vessels’ division creates a line of hand-built rowing boats, canoes and sailboats, which are sold to consumers who personally use them for racing, fishing or other recreational purposes. The maximum competition OzCo faces in Australia is in this segment as there are at least three other companies that have grown substantially in the last few decades and pushed OzCo’s market share down. They have been able to achieve this primarily by offering lower-priced alternatives (by importing cheaper inputs, using technology-intensive methods of production or offshoring production completely). OzCo, on the other hand, takes pride in supporting its Australian suppliers and the Australian workforce by keeping manufacturing local.

OzCo’s second business division manufactures ‘medium vessels’ that are luxurious and expensive, such as cruisers and catamarans. These boats too are mainly sold to end-users, but a few of OzCo’s customers are tourism and hospitality businesses that lease out the rooms or boats to elite clientele. Historically, this is OzCo’s oldest division and was its primary focus and revenue driver until the year 2000, when the ‘small vessels’ division was launched. Even now, over 50% of OzCo’s revenues come from this division and OzCo is the market leader in this category by a huge margin. It has been OzCo’s conscious decision to stay ahead of the technological curve by continually innovating and using newer materials to improve the longevity and reduce the costs of their boats. In Australia, OzCo was the initiator of using fibreglass instead of traditional materials, such as wood and steel, for boat making.
Lately, OzCo has been spearheading the move to advanced material such as Kevlar and carbon fibre. Of course, these advancements come at a high cost, which Ozco has been able to pass on to the consumers in this category.

‘Repair and maintenance services’ constitutes their third business division, and it serves businesses as well as final users. Questions have been raised in past business meetings about whether OzCo should focus on boat building, rather than repairing, as the latter is mostly labour intensive and wage rates in the country are quite high. Thus, this doesn’t allow for huge profit margins. While only about 20% of OzCo’s income is generated from this division, the decision was made to continue it as it contributes to increased customer satisfaction. OzCo is the only big manufacturer offering these services in a market that is otherwise unorganised and scattered over numerous small repair businesses.

Till 2010, this Australian industry was in its growth stage, with more and more of the population entering upper-middle and upper classes while working a smaller number of hours weekly. More and more people were turning to water-based recreational activities and owning a boat became a prestige symbol. Though this decade did not bring substantial growth for OzCo, until 2015, OzCo was enjoying decent profits. It had managed to build up strong reserves of cash and keep its employees extremely satisfied by paying them well above the industry standards. Thanks to this, OzCo’s employees have been immensely loyal for decades, and OzCo attracts the best talent from the nation.

However, the last few years have not been too kind to the Australian economy. Unemployment is on the rise with some manufacturing moving offshore, and many industries are experiencing recession (especially the mining, construction and automobiles industries). The service industries of tourism, hospitality, arts and recreation, and education have been faring better. These sectors have been able to experience growth mostly due to foreign income being spent in Australia. Other sectors such as defence and health, which are largely driven by government spending, have also been stable. The Australian households haven’t been experiencing healthy wage or wealth gains and their purchasing power, on the whole, is decreasing. Though the government is trying out various means to revive the
economy, it warns that the next few years will be tough. As a result, consumers’ preferences have continually shifted from luxury and more expensive products to basic and less expensive ones. Due to the gloomy economic outlook, consumers have even tended to postpone purchases of consumer durables, preferring to restore or refurbish them instead.

Though some neighbouring emerging economies show the promise of growth, OzCo’s boats are not competitive in those markets due to high production costs and unsuitable foreign exchange rates. The consumers in those countries are price sensitive and local producers there already enjoy the advantages of low costs, established marketing channels and favourable brand reputation.Step 2: Complete the following tasks:
1. Create a perceptual map for any of OzCo’s products. Apart from showing OzCo’s positioning, use external research to plot two other actual companies’ boats on the same perceptual map. Include a short write up (100 words) explaining your logic.

2. Perform the SWOT analysis for OzCo Boats. List all the relevant points from the case in the correct category. No further explanations are required. (200 words)

3. Create a BCG matrix for OzCo’s three business divisions and follow it up with a short write up (200 words) explaining your classification.

4. Using the Ansoff matrix, discuss the four strategic alternatives that OzCo has. Evaluate the suitability/unsuitability of each and recommend ONE best alternative that you think OzCo Boats should pursue now and explore how they could go about it. Provide reasons for your choice and use credible external research to support your recommendations. (500 words)Step 3: Present your responses to the above in a professional report structure with the following headings:
Title Page
Table of Contents
Perceptual Map for OzCo (100 words)
SWOT Analysis for OzCo (200 words)
BCG Matrix for OzCo (200 words)
Strategic Alternatives’ Analysis & Recommendations for OzCo (500 words)
Reference List (you must apply the Harvard Referencing Style)

In preparing your report, you will need to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.

Child Development Learning Styles

Module 2 Assignment: Child Development, Learning Styles and Learning Taxonomies Teachers need to understand the preferred learning styles of their students, so they can take account of the information and modify their teaching as necessary. This more theoretical unit helps to develop knowledge and understanding, leading to application.Task 1

There are several staff joining your school/college who are new to the teaching profession. These staff will participate in an induction programme and receive a Teachers Handbook. As you are a more experienced teacher you have been asked to prepare materials for the Handbook.  In the materials you must:

  • explain the importance of studying child development for a teacher
  • analyse the difference between growth and development
  • explain the stages of child development
  • compare theories of child development
  • analyse the impact of children’s development on their learning

Task 2

A training event has been organised for the new staff and you have been asked to lead one of the group sessions on learning styles. Prepare materials for a discussion group which:

  • evaluate the concept of learning styles
  • analyse different models of learning styles
  • analyse the characteristics of different learning styles
  • explain how to integrate learning styles in teaching

 Task 3

A further training event for new teachers will focus on learning taxonomies.

a. Prepare a handout for the teachers which compares and contrasts different learning taxonomies.

b. Produce materials for a presentation which describes the evolution of Bloom’s taxonomy and its use in teaching and learning and differentiates between Bloom’s taxonomy and revised Bloom’s taxonomy.

c. Produce a discussion paper for a meeting which examines the Cognitive Domain of revised Bloom’s taxonomy.Task 4

a. Make detailed notes for your portfolio which analyse thinking skills levels.

b. Identify individual students you work with or have worked with and explain their thinking skills, with justification for your judgements.

c. Design learning outcomes based on the thinking skills levels of the identified students.