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Case Study: Nike and Running Shoes

Case Study: Nike and Running Shoes

Project Assessment
Case study : Nike Inc. and Running Shoes
Work 1) A 4-5 minute pre-recorded presentation ( PowerPoint slide : 10-12 slides with Notes for present)
Work 2) A report 1300 wordsThe marking criteria will focus on four factors.
1. Introduction 20%: Topic is clearly introduced and articulated and a central theme (guiding analysis of the supply chain) is explicitly identified.
2. Supply Chain Map 30%: A mapping of the supply chain is presented and allows for clear understanding of the company’s supply chain.
3. Analysis 30%: Evidence of linking concepts covered in the content to the case, with arguments and assertions underpinned by the literature.
4. Innovation 20%: Evidence is clearly presented of reflection and comprehensive understanding of how theory and practice interact in the supply chain
This assessment has been set up to be checked by Turnitin
Detailed Information
This project aims to analyse a company’s supply chain operations centred on a specific product or service (a list of cases is available on Moodle). The purpose of this project is to test your ability to apply critical thinking towards a real-life business, utilising publicly available sources (e.g. company reports, websites, peer reviewed journal articles, social media presence) to develop a picture of the company’s supply chain and strategically evaluate any threats to long term viability
In writing this report , there should be content related to class learning . So please read the lecture slide before writing on the report for better understanding.

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