Case Study: BJ’s House of Fitness

Case Study: BJ’s House of Fitness

Case Study – BJ’s House of Fitness: A Business on the Ropes

Read the following case study and complete the assignment.

BJ’s House of Fitness is a gym owned and operated since 1991 by Barry J. Jerrod in a working-class area of Pittsburgh, PA. Barry grew up in Pittsburgh and worked in the steel industry. As a hobby, he participated in amateur bodybuilding competitions, gaining a small but devoted local following. In 1990, he set up weights and a stationary bike in his garage so neighborhood friends could work out. He charged 25¢ per day to work out and sold neon pink sleeveless T-shirts that read, “I Get Big at the Garage.” Word of Barry’s gym spread, and it quickly outgrew his garage. Barry opened BJ’s House of Fitness in a storefront on Cherry Street, his neighborhood’s retail district. (Excerpt). Order Now from Course ResearchersAssignment 3: BJ’s House of Fitness: A Business on the Ropes

Due Week 9 and worth 170 points.


You have been learning about all the different tools you have to meet challenges and to both manage and make changes to improve your business. Now it is time to put it all together and make a plan to save an organization!

For this assignment, read Case Study – BJ’s House of Fitness: A Business on the Ropes.

BJ’s House of Fitness is struggling—and may be in a fight for its very survival. Think about the challenges and changes the business is facing. What does it need to do to become competitive? How would you turn challenges into opportunities? It is up to you to find solutions!

You will be developing and formatting your paper for this assignment without a template.
1. Describe the challenges the organization is going through.

2. Explain why the challenges are occurring.

3. Explain the approach you would use to find a solution.

4. Assess the following organizational aspects (address some of these in your response):
a. What aspects of the business are working?
b. What’s not working?

c. What are the organization’s goals and priorities?
i. Are they still valid or do they need to change?
d. Evaluate staff performance.
i. Is each individual pulling their weight?
ii. Does Barry need to hire or reduce staff?
iii. Does he need to train or retrain employees?Order Now from Course Researcherse. Evaluate available resources (people, time, money).
i. Does Barry need to reallocate resources?
ii. If yes, how?

5. Identify who you would ask for advice on this process and explain why.

6. Identify the opportunities in this situation.

7. Assess the situation and recommend changes you want to make at the organization. Are they in line with the organization’s values, mission, and vision?

8. Save your document as FirstInitial_LastName_JGR300_ A3.

9. Submit your assignment using the Week 9 assignment link in Blackboard.

Course Connections

While completing this activity, be sure to connect your responses to the course content you have learned so far. You should use specific phrases, ideas, and quotes from the Strayer Story videos, Coach’s Huddle, weekly readings, and/or discussion questions to explain and support your thoughts.

Assignment Requirements


The length of the paper should be 3–5 pages.

This course requires the use of Strayer Writing Standards (SWS). Check with your professor for any additional instructions.

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