Case Analysis: Healthcare Marketing
Week 2 Case Analysis (MKT6250 Healthcare Marketing)
9781284200171_CASE_Researching the Critical Planning Questions.pdf
Download 9781284200171_CASE_Researching the Critical Planning Questions.pdf
Case Excerpt
Ann Chin, Tom Simpson, and Rita Siddiki had met during their graduate work at the London Business School. After several years of them working in industries where they had gone into consulting, healthcare, and, in Rita’s career choice, hospital management, in the United States, the three friends had established a consulting firm in 2009. Over the past decade, their consulting firm had increasingly grown to almost 75 consultants from some of the top business schools in the U.S. and Europe. There were now ten partners who led the firm. They decided to focus on medium-sized medical group practices (50 to 200), which had been a strong market and had been undergoing significant upheaval as an increasing number across the country had faced the issue of whether to merge into health care systems or with other larger groups to attempt to dominate their local or regional markets.
Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case.
If you were in Rita’s place and you were to return to the group in two weeks with an initial research plan to help the strategic planning committee, what would you initially suggest to them?
Instructions:
The Case Analysis must follow the following guidelines:
1. You must give a quality analysis of the case based on the key terms showing mastery, using clear logic, and supporting facts. Also, the analysis must directly address the case using chapter readings and research.
2. Case Analyses test the understanding of key elements of Healthcare Marketing, therefore, they must be thoroughly addressed.
3. You must use citations with references to document information obtained from sources. The key elements and concepts of Healthcare Marketing are found in the sources listed in the syllabus (it is your duty to search for them, read, analyze, evaluate, summarize, paraphrase in your answers, and cite the authors who wrote the articles, books, term papers, memoirs, studies, etc. What it means is that you will have not less than 5 references from the listed sources.
4. Grammatically correct paper, no typos, and must have obviously been proofread for logic.
5. Avoid direct quotes, you must paraphrase and cite. If you direct quote (two words or three words, mission statements, phrases, etc.) you must include in your citation parenthesis page number or paragraph number. When you direct quote Brand taglines, you must include the Brand name in the citation parenthesis.
6. Key terms or Questions must be typed out as headings, with follow-up analysis or answers in paragraph format, and a summary or conclusion at the end of the paper.
The Case Analysis must be in APA format
