BSBPMG610 Enable Program Execution
Agency Overview:
Corporate Website: https://www.abc.net.au/
The Australian Broadcasting Corporation (ABC) was founded in 1929 as Australia’s national broadcaster. It is currently principally funded by direct grants from the Australian government but is expressly independent of Government and politics. The ABC plays a leading role in journalistic independence and is fundamental in the history of broadcasting in Australia. It is modelled on the BBC in the United Kingdom and was originally financed by consumer licence fees on broadcasting receivers. Licence fees were abolished in 1973 and replaced principally by direct government grants, as well as revenue from commercial activities related to its core broadcasting mission. The ABC now provides television, radio, online and mobile services throughout metropolitan and regional Australia and overseas through ABC Australia and Radio Australia. The ABC headquarters is in Ultimo, an inner-city suburb of Sydney, New South Wales.
The ABC is Australia’s leading public broadcaster of television, news, radio and online content, with a staff of over 4,000 staff. The Business Information Management team develop information management strategy and promote information architecture, records management and corporate archives services across the ABC. The National Pay and Entitlements Centre comprises a team of 17 staff responsible for both managing pay and entitlements services and providing an enquiry service for 5,000 ongoing and contract ABC staff. The ABC Strategy for Information and Media Management (SIMM) was developed by the ABC Operations Planning Group in 2013 and includes an Information Governance Framework and a key Information Governance Committee, referred to as the SIMM Executive Group. This Group is composed of key representatives from across the ABC. The Business Information Management team was charged with reviewing and updating the existing SIMM strategy and develop an action plan for 2016-2017. In mid-2016 this team proceeded to engage with ABC staff, review a range of NAA information management documentation and sought input to this process from a range of stakeholders including ABC management and external staff from other federal government agencies.
Organisation Structure:
| ABC Secretariat | Director of Editorial Policies | Chief of staff | Director of Corporate Development | Director, Legal & Business Affairs Rob Simpson |
Chief operating officer David Pendleton |
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| ABC Board managing director |
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| Innovation director Angela Clark |
Radio and Regional Content director Michael Mason |
Television director Richard Finlayson |
News and Current Affairs director Gaven Morris |
International, Corporate Strategy & Governance director Lynley Marshall |
Commercial A/Director Robert Patterson |
Communications director Michael Millett |
Funding:
The ABC is funded mainly by the Australian government, in addition to some revenue received from its retail outlets. Government funding to the ABC was $1,036.1 million in 2016-17: $1,043.7 million in 2017-18; and is estimated at $1,045.9 million in 2018-19.
Until 1948, the ABC was funded directly by radio licence fees; amendments were also made to the Australian Broadcasting Act that meant the ABC would receive its funding directly from the federal government. Licence fees remained until 1973 when they were abolished by the Whitlam Labor government, on the basis that the near-universality of television and radio services meant that public funding was a fairer method of providing revenue for government-owned radio and television broadcasters.
The term “where your 8 cents a day goes”, coined in the late 1980s during funding negotiations, is often used in reference to the services provided by the ABC. It is estimated that the cost of the ABC per head of population per day was 7.1 cents a day, based on the Corporation’s 2007–08 ‘base funding’ of $543 million. Based on funding of $1043.7m in 2017/18 and an Australian population of 24.8m a more current calculation gives a cost of about 12 cents a day.
The ABC Logo:
In July 1963, the ABC conducted a staff competition to create a new logo for use on television, stationery, publications, microphone badges and ABC vehicles. In 1965, ABC graphics designer Bill Kennard, who had been experimenting with telerecording of the cathode ray oscilloscope displays, submitted a design which was part of the waveform from an oscilloscope. The letters “ABC” were added to the design and it was adopted as the ABC’s official logo. Kennard was presented with £25 for his design.
On 19 October 1974, the Lissajous curve design experienced its first facelift with the line thickened to allow for colour to be used. It would also be treated to the ‘over and under’ effect, showing the crossover of the line in the design. This logo would be served as the longest-running design with a lifespan of 44 years and 28 on its first on-air run. To celebrate its 70th anniversary on 1 July 2002, the ABC adopted a new logo, which was created by (Annette) Harcus Design in 2001. This logo utilized a silver 3D texture, but the crossover design was left intact. This logo would then be used across the ABC’s media outlets. However, some brands may continue to use this logo. The 2002 silver logo is no longer in use by the corporation, with the exception of some of the ABC’s radio station logos. After the on-air revival of the 1974 logo since 2014, the ABC gradually reinstated the classic symbol while using a new logotype in 2018. The change comes with a press release that the ABC released on 12 February announcing a new brand positioning under its tagline, Yours.
Services:
Radio: ABC Local Radio is the Corporation’s flagship radio station in each broadcast area. There are 54 individual stations, each with a similar format consisting of locally presented light entertainment, news, talk back, music, sport and interviews, in addition to some national programming such as AM, PM, The World Today, sporting events and Nightlife.
Television:
The ABC operates 6 national television channels. The ABC TV channels include programs such as:
- Art and Culture: Stories I Want To Tell You In Person, The A-Z Of Contemporary Art,
- Current Affairs: 7.30, ABC News, Australian Story, Back Roads, Four Corners, Insiders, Landline, Media Watch, Q&A, The Drum.
- Comedy: Birds of a feather, Growing Up Gracefully, It’s A Date, Luke Warm Sex, Shaun Micallef’s MAD AS HELL, Utopia
- Documentaries and Factual: Antiques Roadshow, Ask The Doctor, Back Roads, Brian Cox: Life Of A Universe, Catalyst, City In The Sky, Compass, David Attenborough’s Natural History Museum Alive, Dream Build, Enigma Man: A Stone Age Mystery, Grand Designs, Grand Designs
- New Zealand, The Checkout, Q&A, Joanna Lumley’s India, Mary Berry’s Absolute Favourites, Media Watch.
- Drama: Agatha Raisin, Cleverman, Death In Paradise, Doc Martin, Father Brown, Happy Valley, Humans, Line Of Duty, Midsomer Murders, Prime Suspect 1973, Pulse
- Entertainment: Adam Hills: The Last Leg, Eggheads, Gardening Australia, Grand Designs, Growing Up Grafefully, Hard Quiz, Pointless, QI, Antiques Roadshow, Short Cuts To Glory, The Checkout, The House, You Can’t Ask That
- Indigenous: Cleverman
- Environment: Wild Life At The Zoo, Landline, Gardening Australia
- News: 7.30, ABC News, Australian Story, Back Roads, Four Corners, Insiders, Landline, Media Watch, Offsiders, Q&A, The Drum.
- Sport: Golf: PGA TOUR Highlights, Offsiders
- Special Events
- Science: Ask The Doctor, Becoming Superhuman, Brian Cox: Life Of A Universe, Catalyst, Gardening Australia, Humans, Stargazing Live, Todd Sampson’s Life On The Line
Studio: The ABC operates ABC Studios. ABC, the Corporation’s original television service, receives the bulk of funding for television and shows first-run news, and ABC Kids.
Online: An experimental Multimedia Unit was established in 1995, charged with developing policy for the ABC’s work in web publishing. This unit continued until 2000, when the New Media division was formed, bringing together the ABC’s online output as a division similar to Television or Radio. The division had over a million pages of material published by late 2003.
International: ABC Radio Australia is an international satellite and internet radio service with transmissions aimed at East Asia and the Pacific Islands, although its signals are also audible in many other parts of the world. It features programmes in various languages spoken in these regions, including Mandarin, Indonesian, Vietnamese, Khmer and Tok Pisin. Before 31 January 2017 Radio Australia broadcast shortwave radio signals which were terminated in favour of online and satellite radio. Radio Australia bulletins are also carried on WRN Broadcast, available via satellite in Europe and North America.
Commercial: ABC Commercial is the division of the ABC responsible for pursuing new sources of revenue for the Corporation. It is composed of ABC Retail, ABC Consumer Publishing and Content Sales, as well as ABC Resource Hire. ABC retail outlets were established in 1974. All profits from the sale of consumer product and production services return to the Corporation to reinvest in programme-making.
Orchestras: Up until the installation of disc recording equipment in 1935, all content broadcast on the ABC was produced live, including music. For this purpose, the ABC established broadcasting orchestras in each state, and in some centres also employed choruses and dance bands. This became known as the ABC Concert Music Division, which was controlled by the Federal Director of Music – the first of whom was W. G. James. There are currently six state symphony orchestras:
- Adelaide Symphony Orchestra
- Melbourne Symphony Orchestra
- Queensland Symphony Orchestra
- Sydney Symphony Orchestra
- Tasmanian Symphony Orchestra
- West Australian Symphony Orchestra
Useful links relevant to Australian Broadcasting Corporation:
- Past ABC Projects: http://www.abc.net.au/radionational/projects/
- News on ABC project – https://www.smh.com.au/business/companies/hard-to-justify-free-to-air-tv-slams-abc-lifestyle-project-20180802-p4zv54.html
- ABC Annual Reports – http://about.abc.net.au/how-the-abc-is-run/reports-and-publications/
- ABC Entity resources – https://www.communications.gov.au/file/17236/download?token=atNjL8Za
- Facts and Stats on ABC – https://www.fabcnsw.org.au/fabc/about_abc.php
- A sample project case of ABC – http://www.naa.gov.au/information-management/digital-transition-and-digital-continuity/digital-excellence-awards/digital-excellence-case-studies-2017/case-study-ABC.aspx
- Corporate Governance – https://trove.nla.gov.au/work/22390991?selectedversion=NBD24422815
- Heritage Strategy – http://about.abc.net.au/wp-content/uploads/2014/08/ABCHeritageStrategy20142017.pdf
CONTEXT, PROGRAM SCENARIO & REQUIREMENTS:For this assessment you may select the above simulated organisation provided or an organisation of your choice. Read the hypothetical program scenario for this assessment and you may use similar scenario for any other program execution which you are undertaking in organisation of your choice where you are able to execute a program. You are also expected to do your own external secondary research to gather additional information.
From the above services, select and design a program you want to initiate. It could be a TV or a Radio or Online entertainment. You as the program manager and your team will be involved in analysing and reviewing the key input from internal and external stakeholders (your trainer will play the role of stakeholder), identifying potential sponsor organisation and developing an implementation plan to achieve key outcomes.
Some key objectives for the project/program are:
- to improve internal stakeholder engagement and to seek input from external stakeholders
- to develop a realistic and achievable Action Plan
- to fund and implement the project to assist in achieving the Action Plan
- to identify key project areas to continue implementation of the Action Plan
You will be required to use the template/structure as provided below. Marking criteria and weights for each section are also provided within the structure.
STRUCTURE, TEMPLATE AND MARKING CRITERIA
(The “marks received” column is to be used by assessor only)
| TABLE OF CONTENTS | PAGES | MARKS ALLOCATED | MARKS RECEIVED |
| TASK 1. Write a project overview statement | 20 | ||
| TASK 2. Establish Project lifecycle to clarify project expectations | 12 | ||
| TASK 3. Conduct a Stakeholder Analysis | 20 | ||
| TASK 4. Program Planning | 12 | ||
| TASK 5. Program Execution | 12 | ||
| TASK 6. Monitoring and Evaluation | 20 | ||
| References | 2 | ||
| Appendix | 2 | ||
| Total Marks | 100 | ||