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Boutique Build’s Expansion Media Release

Boutique Build’s Expansion Media Release

You are to develop a short media release about Boutique Build’s expansion into the Brisbane and Sunshine Coast market. The intent of the release is to attract interest in the company and to provide a brief summary of the company and its operations.You may use information from the Strategic Plan and your presentation in Assessment Task 2 to assist you in writing the content of the media release.

The media release is to be released to the local press in Brisbane and the Sunshine Coast.

Complete the following activities:

  1. Develop a media release

Research guidelines for developing engaging media releases and that will promote a positive image.The media release should be no more than one page (400 words) and should include a date, as well as contact details for future. This will be you as the Director and CEO of the company.

Develop your media release according to your research and to be engaging as possible and to convey a positive impression of the organization.

  1. Send an email to your assessor.

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.The email text should summarise the contents of the attachment and refer to the media release guidelines you used to develop it.

Attach your media release to the email.

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