Industrial Espionage Case Scenario 

Scenario In the previous tutorial, you used Competitive Intelligence to obtain information on your competitor legally in order to find out what its developers and management may be up to. From analysing the results of the BI exercise, it was concluded that it is very likely that they (the competitor) has developed a new marketing method that would promote Online shopping. You know the legal and ethical limitations of competitive intelligence, but now you are contemplating using Industrial Espionage against your rival. Thinking may be unethical or immoral, turning thoughts into actions is illegal! Tasks

Based on the above scenario, you suspect that your competitor may be able to become the first and biggest Online seller in the health and beauty. This is worrying because the competitor can hold a significant portion of the market, and given that these method can remain operational for few years, it will be very difficult to recapture the lost market share.

The CEO has suggested/hinted in using Industrial espionage to obtain the following information.

1. At what stage is the competitor at?
2. How could they overcome other competitors.
3. Technical information with regards to the new selling product.
4. Sales and Marketing strategy with regards to Online shopping.
5. Pricing, discounts and warranty.
6. Any other useful information.

Role play your assigned position within the company and discuss how the company can use Industrial Espionage to find out the required information. You should make use of your knowledge gained from earlier tutorials, the provided company profile as well as further research to create a plan to spy your competitor. You may make any reasonable assumptions in your plan, but you must state these assumptions clearly in your written work.

• Know the major way in which industrial espionage can be conducted. Review what you have learnt in previous tutorials about the four functional areas of security. You should know by now, what are the threats and threat defence and how they relate to the four functional areas of security. You will need to think about the defences and how to exploit weaknesses in those defences.

• Consider the legal and ethical implications of using Industrial Espionage and the potential backlash if caught.

• Consider using some kind of risk management process when conducting industrial espionage. • There are tons of information on the internet on the topic of Industrial Espionage. It might be useful to do some research and review some of the information available.

PHI60001 Critical Thinking Quiz Answers

1. Arguments from real life

(a) Describe two scientific arguments that use analogy that you have encountered in your studies or reading, or in conversation, or in the media or online. In each case, be sure to mention the argument’s conclusion, the analogy, and how the comparison (analogy) was being used to support the conclusion. (2 x 1 mark) (b) Describe one fallacious argument by analogy that you have encountered in your reading, or in conversation, or in the media or advertising, or online—be sure to mention the analogy and the conclusion it was supposed to support. Which fallacy of analogy did it commit and why is it a fallacy? (1 mark)

(c) Describe a scientific argument that uses an analogy, but which is subject to counter-analogy.

• Be sure to mention the argument’s conclusion and the analogy being used to support it; (1 mark)

• Explain how that analogy is meant to support the conclusion; (0.5 marks)

• Explain the counter-analogy that has been raised against the argument, and what the counter-analogy is intended to show. (1.5 marks)

(d) Describe a real-life argument you have encountered in which problematic use of language results in a fallacy being committed.

• What was the argument? (0.5 marks)

• What was problematic about the language it used? (0.5 marks)

• What was the fallacy that resulted from this problematic language? (0.5 marks)

2. Using the recommended detailed method for analysing and evaluating arguments that use analogy, analyse and evaluate the following argument. In your evaluation of the argument, mention and explain the relevance of any counter considerations you think the argument should have addressed; and if you think any fallacy is committed, mention and explain it in your evaluation. (3 marks)

Although we may feel sympathetic toward refugees who try to enter Australia illegally, we must remember that Australia is like a lifeboat and its resources are limited, like the provisions in a lifeboat. People trying to enter Australia illegally are a serious risk to our nation, just as there is a serious risk to the occupants of a lifeboat if it is allowed to become overloaded. We should therefore turn away all who try to enter Australia illegally as refugees.

3. Definitions For each of the following passages, identify the type of definition being used, say whether the definition is acceptable or unacceptable, and justify your answer. (3 x 1 mark)

(i) You and I are not really disagreeing. Each of us does say the other is wrong, but at least we’re still talking to each other.

(ii) Universities are institutions of tertiary education.

(iii) The winner of this relay race will be the team that completes the greatest number of laps of the track in one hour. 4. Problematic Uses of Language (3 x 0.5 marks) (i) From the options below, select the one which correctly describes the following passage: ‘We shouldn’t worry about tsunamis; after all, they’re just waves.’

a) This statement does not involve any problematic use of language.

b) This statement is problematic because it is vague.

c) This statement is problematic because it is ambiguous.

d) This statement is problematic because it uses emotionally charged language e) This statement is problematic because it uses euphemism

(ii) From the options below, select the one which correctly describes the following passage: ‘Because it’s nothing but a theory, the theory of relativity should not be taken seriously.

a) This statement does not involve any problematic use of language.

b) This statement is problematic because of vagueness.

c) This statement is problematic because of ambiguity.

d) This statement is problematic because it uses emotionally charged language. e) This statement is problematic because it uses euphemism.

Zara Rapid Fire Fulfillment Case Study

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 1: Design a supply chain to support an organizational strategy.
    • Explain why a company’s supply chain strategy is successful.
    • Describe the importance of a company’s fast response and information infrastructure.
  • Competency 3: Manage a supply chain in order to satisfy customers.
    • Describe how a company’s unique replenishment strategy satisfies customers.
  • Competency 4: Communicate in a professional manner that is consistent with the expectations for supply chain managers and participants.
    • Exhibit proficiency in writing, critical thinking, and academic integrity by appropriately attributing sources.


A supply chain is an interrelationship through which information, physical goods, and services flow back and forth. It consists of business entities that contribute the value-creating activities of supplying necessary materials and transforming various resources into finished goods and services, and distributing the final outputs to the customer.

Questions to Consider

To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.

  • What are the implications of a successful supply chain management strategy to a business in today’s competitive global economy?
  • How can a supply chain help a company reach its strategic goals?
  • Why do many companies choose to contract with third-party logistics companies?
  • What are components of a successful supply chain?


Required Resources

The following resources are required to complete the assessment:

Library Resources

The following reading is available full-text in the Capella University Library. Search for the article by clicking the linked title and following the instructions in the Library Guide.

  • Ferdows, K., Lewis, M. A., & Machuca, J. A. D. (2004). Rapid-fire fulfillment. Harvard Business Review, 82(11), 104–110.

Suggested Resources

The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.

Capella Multimedia

Click the links provided below to view the following multimedia pieces:

Library Resources

The following e-books or articles from the Capella University Library are linked directly in this course:

Course Library Guide

A Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the BUS-FP3022 – Fundamentals of Supply Chain Management library guide to help direct your research.

Internet Resources

Access the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have been either granted or deemed appropriate for educational use at the time of course publication.

Bookstore Resources

The resources listed below are relevant to the topics and assessments in this course and are not required. Unless noted otherwise, these materials are available for purchase from the Capella University Bookstore. When searching the bookstore, be sure to look for the Course ID with the specific –FP (FlexPath) course designation.

  • Chopra, S. (2019). Supply chain management: Strategy, planning and operation (7th ed.). Boston, MA: Pearson.
  • Assessment Instructions

Zara is the flagship brand for Europe’s fastest growing apparel retailer and has about 1500 stores in major cities around the globe.For this assessment, consider that you work as a manager in Zara’s corporate organization. Zara’s leadership team is considering changes in their supply chain management practices, and your manager asked you to prepare a report that analyzes their current practices as input to their decision-making process. Your report will be reviewed by the overall leadership team. After conducting some research on the topic, you identified a highly useful resource, which is a summary of Zara’s supply chain management practices provided in the Harvard Business Review article, “Rapid Fire Fulfillment,” (linked in the Resources under the Required Resources heading). Your manager agreed with you about that resource being highly useful, and the two of you further agreed that your report should address the following key questions as items Zara’s leadership team will be interested in:

  • Analyze and explain why the company’s supply chain strategy is successful. As part of that, examine the effect of  the selection and management of suppliers and determination of information needs and systems.
  • Analyze the importance of the company’s fast response and information infrastructure as related to the company’s supply chain strategy. For example, what advantage does Zara gain against the competition by having a very responsive supply chain? What information infrastructure does Zara need in order to operate its production, distribution, and fast fashion retail network effectively?
  • Analyze how the company’s unique replenishment strategy satisfies customers. For example, what advantage does the company gain from replenishing its stores multiple times a week compared to a less frequent schedule? How does the frequency of replenishment affect the improved customer satisfaction?
  • What information infrastructure does Zara need in order to operate its production, distribution, and fast fashion retail network effectively?

Based on a leadership team audience, your report should be well organized and written in clear, succinct language. Target 600–800 words. Attributing sources in your professional and academic work supports your analysis and conclusions and demonstrates ethical behavior and academic honesty. Following APA rules for attributing sources provides consistency and ensures that readers can locate original sources if desired.